1. Referrals

The #1 marketing strategy has always been referrals.

So how do you get more referrals?

Create a better customer experience.

How do you create a better customer experience?

Exceed expectations.

3 ideas:

1. Onboarding swag - tea basket with a hand-written card.
2. Show that you care - comment and follow their social media content.
3. Send a quirky video - when they hit a milestone, tell them about it.

2. TOLO

I’m sure you’re familiar with YOLO (You Only Live Once).
It is often an excuse to do something foolish or in some cases… brave.

What if we spun this to TOLO (They Only Live Once) as a mantra to our customers?

What would you do for your customers if you knew they only had one opportunity to experience your product or services?

Does this change the way you interact with them?

3. Shared Values

It is no longer enough to have a good product or service.

We want to buy from people and companies that align with our values.

Create content that talks about your values and how they align with the people you want to serve.

Health, wellness, kindness, giving, community service… you get the idea.

Until next time,

Corey Hiben
Host of The Health Hustle