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February 15, 2022

1. Finding Your Voice

Your first 50+ pieces of content are going to be absolute trash.

It is going to come off as fake, unauthentic, and generic.

The ONLY way to find your voice when creating content is to put in the reps.

I can’t tell you EXACTLY when you’ll find your voice but I can promise you with 100% certainty that you will… once you put in the reps.

Keep going, you’re almost there.

2. Show Up

I run a podcast show… but I’ll be the first person to tell you to create more videos.

7 reasons why you should be creating more videos:

  1. Longer shelf life
  2. Easier to repurpose to other platforms
  3. More Personable
  4. Highly Engaging
  5. Builds Trust
  6. Google Loves Videos
  7. You’ll learn how to find your voice faster (than blogging or podcasting)

3. People First

I am going to smash this point into your skull until it explodes.

Focus on the PERSON… and every other f-ing question you have after that is answered by knowing WHO that PERSON is.

”What kind of content should I create…”

What does your PERSON want?!

”What time of day should I post…”

When does your PERSON look at their social media?!

Rant over…

Until next time,

Corey Hiben
Host of The Health Hustle

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