You most certainly don’t have enough time and money to build a brand for everyone.
You can’t.
Don’t try.
Be specific.
Be very specific.
Sales & marketing is about FEELINGS.
What do you want your clients to FEEL with the services you provide?
If you can provide your clients with the FEELING of belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve created something special.
The thing you sell is simply a road to achieve those FEELINGS.
The best marketers are farmers, not hunters.
Plant, tend, plow, fertilize, weed, repeat.
It is the care and devotion that you put into your farm each day that will ultimately be rewarded with the biggest fruit.
Until next time,
Corey Hiben
Host of The Health Hustle
Pump up your inbox with my 3-Tip Tuesday's marketing tips.