3-Tip Tuesday's: Scarcity, Urgency & Bonuses
Sent by Corey Hiben
March 8, 2022
1. Scarcity
The LESS access someone has to you, the MORE they want it.
Figure out how many clients you can see in a day/week/month and advertise that.
Examples:
”I’m currently at 83% capacity this week, be sure to sign up!”
”There are only 4 more spots before we are full!”
Just let them know your limits and let psychology do the rest (FOMO).
2. Urgency
Urgency is about limiting the TIME you will offer something to your clients.
Set a signup deadline and advertise that.
Examples:
”Our sexy by spring special ends March 31st!”
”Sign up this week and get a free supplement!”
Set the date and let psychology do the rest.
3. Bonuses
A single offer is less valuable than the same offer broken into multiple parts.
I guarantee you that you do MORE than the service you are providing… however unless you enumerate them, they get ignored.
Break down ALL of the services that you offer and present them individually as opposed to a single item.
It massively increases the perception of the value you offer.
By the way! Exciting news!
I just finished a website project which means a spot has opened up for a new client (see what I did there? 😉).
Shout out to Jenny & Brandon Jonker on their new website!
Thanks for being AMAZING people to work with!
Hit the button below if you’d like to be next.
Until next time,
Corey Hiben
Host of
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