1. Curiosity

Your customers are NOT curious about you.

They are curious about how you can solve THEIR problem.

You pique a customer’s curiosity by telling THEIR story (not yours).

However, curiosity isn’t enough to get someone to commit. 👇

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2. Enlightenment

Curiosity gets them to pay attention… but enlightenment shows them HOW you will make their life better.

CLEARLY explain to them HOW you are going to solve their problem.

The answer to confusion is always NO.

One more step. 👇

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3. Commitment

There are only 2 reasons someone doesn’t buy from you.

1. You never asked them to buy.
2. You asked too early.

Commitment is risky.

Making your customer curious and gradually enlightening them reduces the risk. 👍

Until next time,

Corey Hiben
Host of The Health Hustle