“Marketing Tips for Health Brands”
Estimated read time: 2 minutes & 48 seconds.
I don’t own a single Apple product.
(Yup, I’m an Android guy… come at me. 💚)
However, I can’t deny what Apple has done with its marketing… it’s pure mastery.
And it all started with a three-point strategy letter written in 1977 by an investor named Mike Markkula.
Let's dive into those brilliant points and see how they can transform your health brand's marketing.
LFG
👇
Is your marketing all about YOU? Big mistake. Huge.
Your emails, website copy, and social media posts should be about your CUSTOMER.
The Apple Way: "Empathy - We will truly understand their needs better than any other company."
The first website I ever designed was for a health coach. I crammed the site with fancy certifications, photos of the founder, and specialized training they had. It was basically a digital shrine to their qualifications.
Fun fact… it didn't work, and nobody cared. What they cared about was how she could help THEM.
I quickly learned that effective marketing starts with empathy.
Put yourself in your customer’s shoes:
The deeper your empathy, the stronger your connection with your patients.
Does this sound familiar?
You're trying to be everything to everyone, and your marketing message is as scattered as a dropped box of crayons. You're offering every service under the sun, hoping something sticks, but your potential clients are just confused.
The Apple Way: "Focus - In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities."
When I first started my business, I was eager to help everyone. I offered email marketing, graphic design, copywriting, and even dabbled in programming. It was exhausting, and my marketing messages were all over the place.
It wasn't until I niched down and focused on my true passion… branding and websites… that my business started thriving.
I eventually learned that effective marketing requires focus.
Identify Your Core Strengths:
By focusing on your core strengths and saying "no" to distractions, you can create a clear and compelling message that resonates with your ideal clients.
Most brands are about as bland as a generic bottle of pain relievers. They have a good product… but the packaging is trash.
The Apple Way: "Impute - People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software, etc.; if we represent them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities."
I’ve always thought “impute” was an odd choice… I think “aesthetic” may have been a better option but hey, what do I know… I also don’t have a business that is worth 3.43 trillion (capital T) dollars.
I used to think that word-of-mouth referrals were enough to build my business. But I soon realized that first impressions matter, especially online.
If all things are considered equal… people will always choose the one that LOOKS better than the one that does not.
I eventually learned that the presentation matters.
Invest in Your Visual Identity:
A polished brand image attracts clients and builds trust.
Take home point…
- Understand your client’s needs better than anyone else.
- Focus on what truly matters.
- Design matters.
✌️