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August 29, 2023

3-Tip Tuesday’s

“Helping Healthcare & Fitness Professionals Attract Leads”

Estimated read time: 1 minute & 42 seconds.

Compelling content = More customers.


Here’s my 3-step formula.

LFG


👇

1. Topics


Struggling to come up with content ideas?
Here’s one that never fails.


Speak from experience.


If you’ve been following me for a while.
You’ve noticed I tell a lot more stories.


Like my most recent blog about gamifying your life.


That’s because personal stories answer an important question.


“Why should I listen to you?”


Speaking from personal experience makes the answer to that question obvious.


I’ve done it… Therefore I must know something about it.


Here’s a simple framework for unlimited topic ideas:

  • Do stuff that interests you
  • Document what you learn
  • Create content about it

Don’t speak in hypotheticals.
Speak from experience.

a group of people sitting on top of a campsite

2. Hooks


If your content doesn’t have a hook.
You might be a fool.

  • Would you run 26.2 miles without stretching?
  • Would you deadlift 325lbs without warming up?
  • Would you eat a meal without including protein?

Maybe… but it would be foolish.


Yet, I see the same thing with content.

Great content, but no hook.


Here’s the easiest way to create a compelling hook.

Paint a picture of your customer’s problem.

  • “Having difficulties getting up in the morning?”
  • “Don’t like what you see in the mirror?”
  • “Can’t stop raiding the pantry at night?”

A great hook reflects the problems your customer faces.

3. Social Norms


Your local gym has social norms.
And so do content platforms.


I love working out at LA Fitness because nobody talks to me.

It’s the introvert in me.


The social norm is “Get in, get out, I got things to do.”


I love Instagram.

The social norm is “food, fitness, and positivity.”


My algorithm is anyway.


It takes time to learn social norms.

This is why I recommend sticking to one platform.


Here’s how to learn platform social norms fast:

  • Look at the content that is doing well
  • Create content that resembles it
  • Post it and see how it does
  • Learn, rinse, and repeat

Master one platform before moving on to the next.

at the gym

Take home point…
- The best content comes from your personal life.
- Hook people by talking about their problems.
- Learn the social norms of a content platform.

My interview with Yancy Culp inspired this email.


Alex Hormozi also inspired this content.

Next week, you’ll learn how this guy serves others by healing his trauma.

✌️

Until next time,

Corey Hiben
Host of The Health Hustle Podcast

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