“Helping Healthcare & Fitness Professionals Attract Leads”
Estimated read time: 1 minute & 25 seconds.
The problem isn’t that lead magnets don’t work.
It’s that you don’t know how to create one.
Here’s how you create one.
Your lead magnet is doing too much.
You’re trying to solve too many problems.
I know because I made the same mistake.
My first lead magnet was “The Ultimate Website Guide for Health Professionals.”
Nobody downloaded it.
It was overwhelming.
Don’t create a lead magnet that solves every problem.
Solve one problem well.
What is the one problem your ideal customers face?
If nobody is talking about your lead magnet.
It’s not good enough yet.
Bodybuilding.com is one of my favorite examples of this.
They give away the barn.
They solve problems in depth.
And behind it, they sell supplements.
I’ve shared many articles from their website.
And I’m sure you have too.
The key is to be the go-to resource for solving a problem.
You don’t have to solve every problem.
But solve one problem really damn well.
A lead magnet shouldn’t just solve a problem.
It should lead someone to the next step.
I’ve been visiting a close friend in Kalamazoo, Michigan.
He introduced me to his chiropractor.
Attached to the chiropractor’s office is a gym.
But the gym doesn’t make much money.
It’s a lead magnet.
To get clients into chiropractic services.
Here’s the deeper lesson in this.
Make it clear what step someone should take next.
A lead magnet solves one problem.
Your service or your product solve the next.
Take home point…
- Your lead magnet should solve one problem.
- Your lead magnet should be worth talking about.
- Your lead magnet should have a clear next step.
My interview with Jarrod Cardona inspired this email.
Next week, you’ll learn how this guy got into obstacle course races.
Until next time,
Host of The Health Hustle Podcast
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