“Helping Healthcare & Fitness Professionals Attract Leads”
Estimated read time: 1 minute & 48 seconds.
Struggling with your marketing?
Master the basics.
LFG
👇
Getting attention is the hardest it’s ever been.
Because everyone is fighting for it.
When I first started creating content, it was all about me.
Guess what?
Nobody cares.
Potential customers are not curious about you.
They are curious about how you can solve their problems.
Start by answering this question.
What problem do you help people solve?
The answer to this question is what you'll use again and again to get people's attention.
Once you have their attention, you now have to deliver.
And when I say deliver. I'm talking about adding value.
I learned how to add value by watching other content creators I admire.
They combine entertainment with education.
Most people get good at one but fail to hit the second.
They entertain you with cool dance videos or posing shirtless at the gym.
But don't provide helpful information.
Or the opposite.
They are sharp as a whip and love talking about their knowledge.
But the way they package it bores you to tears.
Value comes from being able to do both... with a splash of relatability.
The 3-piece formula to adding value.
Educational + Entertaining + Relatable = Valuable.
Solve a specific problem and do it in an interesting way.
Once you’ve mastered attention and adding value.
It’s time for the third step.
The ask.
I interviewed one of my closest friends on my podcast show.
After we stopped recording and set down our headsets, he looked at me and said, "By the way, what do you even do for money?"
After I struck him with a right-hand punch to the jaw.
I realized a massive flaw in my marketing system.
I wasn't talking about my offer.
Nobody will know what you do if you don't tell them.
When showing people your offer. Treat it like dating.
It's okay to lose the date, but don't lose the relationship.
Take home point…
- Attention is gained through helping people solve their problems.
- Adding value means being educational, entertaining, and relatable.
- You can't convert if you don't ask.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast