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August 15, 2023

3-Tip Tuesday’s

“Helping Healthcare & Fitness Professionals Attract Leads”

Estimated read time: 1 minute & 14 seconds.

There are dozens of ways to attract new leads.

Here are my top 3.

LFG


👇

1. Content


It feels like everyone is creating content.
But here’s the easiest way to stand out.

Tell more stories.

I just returned from a week in the wilderness with 7 other guys.

Here’s what I remember:

  • We built a massive fire
  • We ran across a beaver
  • We ate a snapping turtle
  • We survived a heavy rainstorm
  • We dumped a couple of canoes

I remember them because there is a story attached to them.


Next time you create a piece of content.
Include a story.


It will make you more memorable.

2. Networking


I hate networking.
Especially as an introvert.


Until I replaced the word networking with friendworking.


I competed in a sand volleyball tournament last weekend.
It was a great opportunity to network.


But I wasn’t there to network.
I was there to friendwork.


This might seem like semantics.
But it changes the mindset around networking.

It’s a reminder to attend events to make friends.
Not to exchange business cards.

More friends = more leads.

3. Collaborate


I use Instagram a lot.
Here’s my favorite button.


Invite Collaborator.


I was recently on my buddy’s podcast show.
I discussed how attention is modern-day gold.


He posted a clip from the episode and invited me as a collaborator.


I gained more followers from that one post than I had in the past month.


The lesson?

Cross-pollinate.


Find people who share your same audience and find a way to collaborate.

Take home point…
- Stories make you more memorable.
- Don’t network, friendwork.
- Collaborate with people who share your same audience.

My interview with Matthew Johnson inspired this email.

Next week, you’ll learn how this athlete became The Crazy Trainer.

✌️

Until next time,

Corey Hiben
Host of The Health Hustle Podcast

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