“Helping Healthcare & Fitness Professionals Attract Leads”
Estimated read time: 1 minute & 14 seconds.
There are dozens of ways to attract new leads.
Here are my top 3.
It feels like everyone is creating content.
But here’s the easiest way to stand out.
Tell more stories.
I just returned from a week in the wilderness with 7 other guys.
Here’s what I remember:
I remember them because there is a story attached to them.
Next time you create a piece of content.
Include a story.
It will make you more memorable.
I hate networking.
Especially as an introvert.
Until I replaced the word networking with friendworking.
I competed in a sand volleyball tournament last weekend.
It was a great opportunity to network.
But I wasn’t there to network.
I was there to friendwork.
This might seem like semantics.
But it changes the mindset around networking.
It’s a reminder to attend events to make friends.
Not to exchange business cards.
More friends = more leads.
I use Instagram a lot.
Here’s my favorite button.
I was recently on my buddy’s podcast show.
I discussed how attention is modern-day gold.
He posted a clip from the episode and invited me as a collaborator.
I gained more followers from that one post than I had in the past month.
Find people who share your same audience and find a way to collaborate.
Take home point…
- Stories make you more memorable.
- Don’t network, friendwork.
- Collaborate with people who share your same audience.
My interview with Matthew Johnson inspired this email.
Next week, you’ll learn how this athlete became The Crazy Trainer.
Until next time,
Host of The Health Hustle Podcast
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