“Helping Healthcare & Fitness Professionals Attract Leads”
Estimated read time: 1 minute & 19 seconds.
3 underrated marketing lessons from Italy.
That is entirely FREE.
I just spent 3 days in Rome, Italy.
Like any good fitness buff, I found myself some za.
We decided on a place called Pizza Zizza.
Because it had 3,115 reviews with a 4.7 rating.
Clearly… a no-brainer.
It was the best pizza that has ever hit my lips.
So I gave them a 5-star review.
The moral of the story?
Take your reviews seriously.
It’s free marketing, and it works.
There are few guarantees in life.
But I can guarantee you this.
You make snap judgments based on visuals.
I was scolded at the Basilica for showing my boulder shoulders.
So they gave me a blue sheet to cover them (photo).
I get it. It’s a sacred place.
It’s important to be respectful.
But it reminded me of an essential truth about human nature.
We all judge.
Heavily based on appearance.
The easiest way to uplevel your marketing is to uplevel your appearance.
Don’t just scroll social media.
I went on a run on the Amalfi Coast.
I posted it on Instagram and tagged the location.
Afterward, I noticed a huge increase in views.
It was other people looking up the Amalfi Coast.
People I’ve never met, looking at my page.
It’s an easy way to expand your reach.
And it’s totally free.
Take home point…
- Ask your clients for reviews.
- Take better photos.
- Tag more people and places.
My interview with Justin Lovato inspired this email.
Until next time,
Host of The Health Hustle Podcast
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