3-Tip Tuesdays: 3 pillars of content creation 3️⃣

‍3-Tip Tuesday’s

“Better marketing in less time”

Estimated read time: 0 minute & 57 seconds

The three essential pillars of content creation.

LFG

👇

1. Relatability

Edit less.
Document more.

I used to spend hours editing content.
Eventually, realizing that most of it is a waste of time.

People don’t care about quality as much as you think.
They care about relatability.

The real-life stuff.

- At the gym
- At the airport
- At the community event

In public… raw and real.

It takes a lot of cajones to hit “record” in public.
But it’s far more relatable.

2. Interaction

Posting content is important.
But it’s only 20% of the equation.

The other 80% is engagement.
Interacting with your audience.

Most people post and ghost.
But you’ll never build a community that way.

If your goal is to grow an audience.
You have to make time for them.

3. Collaboration

If I was to start over as a content creator.
This is what I would do.

More collaborations.

If you want to grow an audience.
You have to play well with others.

- Newsletters
- Podcast shows
- YouTube channels
- Social media pages

They all require collaboration to grow.

Growth happens by looking outward.
Not inward.

Take home point…
- Document in public.
- Don’t post and ghost.
- You have to play well with others.

My interview with Claire Bays inspired this email.

Next week, you’ll learn this guy built a supplement company.

✌️

Until next time,

Corey Hiben
Host of The Health Hustle Podcast