Perfectionism is an illusion.
It’s a story in your head.
LFG
👇
I saw Tim Ferriss at SXSW last week.
He’s an entrepreneur, investor, author, podcaster, and lifestyle guru.
Somebody asked him how he decides on what projects to work on.
His response?
”The one that gives you the most energy… because energy is our ultimate currency.”
This hit home hard for me.
I’m often asked what content platform they should be on.
I’d echo Tim’s statement… the one that gives you the most energy.
If you ENJOY writing… go with a blog.
If you ENJOY conversations… go with a podcast.
If you ENJOY recording videos… go with YouTube.
There is only one WRONG answer in content.
The one you WON’T stick with for the long haul.
Choose the vehicle that gives you energy… and enjoy the ride.
The biggest reason people don’t market themselves?
FOPO.
Fear Of Peoples Opinions.
They believe there is a “right” and a “wrong” way to market themselves.
That if they market themselves “wrong” people will judge them.
So they wait… to get it “right.”
Here’s a little secret about marketing.
The only WRONG way to market yourself.
Is NOT marketing yourself.
Nobody cares as much as you think… speak up.
I was recently asked how I come up with my content.
Here’s what most people would tell you.
”Live an interesting life.”
I disagree.
Here’s what I would tell you.
”Document your life.”
We all live interesting lives in our own way.
All you have to do is document it.
Yes… even YOU have an interesting story to tell.
Take home point…
- Energy is the ultimate currency.
- Don’t let FOPO hold you back.
- Document > create.
My interview with Danielle Gertner inspired this email.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
Pump up your inbox with my 3-Tip Tuesday's marketing tips.