3-Tip Tuesday’s

“Better marketing in less time”

Estimated read time: 1 minute & 30 seconds

Discernment is the hardest part of marketing

It’s seeing the world as it is.

Not how you want it to be.

LFG

👇

1. Exercise

I enjoy lifting weights.
But it doesn’t always serve me.

I want to lift weights every day.
But I benefit from lifting weights 5 days a week.

The key was discerning what was getting results.
Your marketing is the same way.

Should you post on social media?
Maybe.

Should you start a YouTube channel?
Maybe.

Should you go to a networking event?
Maybe.

People hate maybe.
But we live in a maybe world.

Only you can discern what is getting you results.

2. Morning Routines

I used to be obsessed with my morning routine.
Until I realized it was a complete waste of time.

Journal, meditation, exercise, cold shower, buttered coffee.
3 hours later and I still hadn’t done a minute of work.

My morning routine has since been simplified.
Journal… coffee… work for 3+ hours.

Oddly enough.
My output and my happiness has increased.

The key was discerning what works for me.
Your marketing is the same way.

Should you write blogs?
Maybe.

Should you be on TikTok?
Maybe.

Should you start a podcast show?
Maybe.

Ask yourself, “what works for me?”
Don’t outsource it.

Only you can discern what works for you.

3. Coffee Meetings

I love coffee.
But that’s a terrible reason to have a coffee meeting.

I fell into the trap of becoming a “yes” man.
Thinking every coffee meeting was an opportunity.

I now default towards “no” to most meetings.

The key was discerning what my time is worth.
Your marketing is the same way.

Should you build a website?
Maybe.

Should you write an Ebook?
Maybe.

Should you start a newsletter?
Maybe.

Honestly.
Most things aren’t worth your time.

Only you can discern what is.

Take home point…
- Be honest with what is getting you results.
- Be honest with what is working in your marketing.
- Be honest with the tasks that are worth your time.

My interview with Colin Carr inspired this email.

Next week, you’ll learn how a personal trainer made her way from Isreal to the US.

✌️

Until next time,

Corey Hiben
Host of The Health Hustle Podcast