“Better marketing in less time”
Estimated read time: 1 minute & 14 seconds
Normal is a town in Illinois.
Don’t let your marketing be a town in Illinois.
When it comes to event hosting.
Pop-up events take the meat pie.
They are more personal.
I’ve been trying to connect with Nick Bare of BPN for months.
And then, they decided to host a local pop-up event.
We met, shook hands, and coordinated future plans together.
Finally… a quality connection.
Most events are a hodgepodge.
Too many people, too many booths, and too many speakers.
They are fun.
But often end up being a complete waste of time.
For your next event… consider making it a pop-up style.
Small and intimate.
When it comes to community building.
Shared experiences take the protein pancakes.
People bond when they do life together.
I celebrated Easter with my local Austin family.
Part of that celebration was an Easter egg hunt.
Within the Easter eggs were gifts of time.
- Lunch dates.
- Back massages.
- Coffee meetings.
- Mini-putt outings.
If your goal is to build community.
Consider giving the gift of time.
When it comes to partnerships.
Authentic relationships take the proats (protein oats).
Because it creates a win/win scenario.
I recently put together a future partnership list.
On that list are companies I truly believe in.
Trying to promote companies I don’t believe in is painful.
Don’t say yes to the money.
Say yes to meaningful partnerships.
Everyone wins in the end.
Take home point…
- Error towards pop-up events for intimate connections.
- Shared experiences build lasting communities.
- Only partner with companies you believe in.
My interview with Hanna Stone inspired this email.
Next week, you’ll learn why marketing is essential for every business.
Until next time,
Host of The Health Hustle Podcast
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