Money monetizes once.
But skills & relationships monetize forever.
I went to college to get a degree.
Not to learn skills.
A degree got me a job.
But skills made me an entrepreneur.
My favorite skill?
The ability to become known.
If nobody knows you exist.
How can they possibly work with you?
Tell your story.
When I was in graduate school, I fell into a depression.
I isolated myself to focus on my studies.
Isolation got me an “A” in class.
But it cost me my happiness.
The right relationships facilitate growth.
They don’t diminish it.
A lesson from my good friend Chris Bates.
”The right relationships are 1+1=4”
The key word is the “right” relationships.
Know who you serve… and who you don’t serve.
I went to a BPN ambassador event last week.
BPN is a fitness supplement line.
They hosted an open gym workout.
It wasn’t a workout or a pitch to sell supplements.
It was an opportunity to build skills & relationships.
It reminded me of a very important marketing principle.
People don’t buy goods and services.
They buy growth & community.
What are you doing to help your customers grow?
What are you doing to help your customers connect?
Take home point…
- Build the skill of becoming known.
- The right relationships are 1+1=4.
- People buy growth & community.
My interview with Faraz Khan inspired this email.
Next week, you’ll learn how stem cell scientist became an entrepreneur.
Until next time,
Host of The Health Hustle Podcast
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