Finding your voice.
Means joining the 1%.
LFG
👇
My friend Lora is 4+ years sober.
I’m genuinely proud of her.
Personally, I’ve had one drink in the last year.
Not because it was a problem.
But because it didn’t serve me anymore.
The real question is… did it ever serve me?
Or was I following the crowd?
I see this a lot in marketing.
- Creating a Facebook group
- Starting a podcast
- Posting on TikTok
- Writing a blog
- Running ads
There is nothing wrong with any of these activities.
But ask yourself.
Is it serving me… or am I following the crowd?
I’ve never had business cards.
And I never will.
It’s inauthentic to who I am.
I’m a minimalist at heart.
All the things I own over $50:
- Podcasting gear
- A dope e-bike
- Laptop
- Phone
- Shoes
- Bed
Owning business cards is against what I believe.
That 95% of what people own is useless.
If you choose not to work with me because I don’t have a business card.
Good.
You’re not my people.
Most of marketing is filtering out who you don’t want to work with.
I’ve posted on social media every day for over a year.
Was it worth it?
Absolutely.
Not because it got me clients.
Not because it made me money.
Not because it expanded my reach.
But because it taught me how to find my voice.
How to become a niche of one.
I’m the only one with my experiences.
I’m the only one with my perspective.
So… I speak from those.
99% of content is a copycat of someone else.
Unoriginal and unauthentic.
Which is why it doesn’t resonate.
Which is why nobody is listening.
You don’t have to be the best.
You just have to speak from truth.
Your truth.
Separate yourself and join the 1%… by finding your voice.
Take home point…
- Don’t follow the crowd.
- Your vibe should reject who’s not in your tribe.
- Join the 1% and become a niche of one.
My interview with Lora Harris inspired this email.
Next week, you’ll learn how a runner became a content creator.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
Pump up your inbox with my 3-Tip Tuesday's marketing tips.