“Better marketing in less time”
Estimated read time: 1 minute & 41 seconds.
Serendipity isn’t random.
There are three ingredients.
LFG
👇
Most marketing fails.
Because they forget the first ingredient.
Curiosity.
I used to create content for the sake of creating content.
Which is why most of it flopped.
Then I started asking myself this question.
”What would be fun for me to create?”
This taps into my natural curiosities.
If your marketing lacks zest.
It’s likely because you don’t actually care about it.
You’re doing it because you think you should do it.
Instead, create from a place of curiosity.
What content would be fun for you to create?
Most of your marketing efforts will fail.
But here’s why that’s ok.
You can always iterate.
I used to get down on myself when nobody liked my post.
Until I reframed my reason for posting content.
Everything is a test.
Create -> learn -> iterate -> repeat.
Don’t post content to go viral.
Post content to learn.
Here’s an uncomfortable truth.
You know almost nothing.
Think about all the knowledge there is to know in the universe.
What percentage of it do you think you know?
0.01%… at most?
I’ve been living on a farm for the past 2 weeks.
”How hard could it be?!”
Just to name a few.
There is no limit to how much we can learn.
And if we want to succeed… need to learn.
Always stay open to learning.
Especially from those before you.
Take home point…
- Create content from a place of curiosity.
- Don’t post content to go viral… post content to learn.
- Always stay open to learning more.
My interview with Yash Chitneni inspired this email.
Next week, you’ll learn why this guy started his own gym.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
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