“Better marketing in less time”
Estimated read time: 1 minute & 27 seconds
The two biggest influences on your life.
People and places.
LFG
👇
I’m an 8/10 on the introvert scale.
But host one of the biggest networking groups in Austin.
How did I do it?
I stopped networking and started friendworking.
- No cold pitching
- No business cards
- No boring small talk
- No “let’s get together” and never get together.
Just genuine connection.
With people I WANT to connect with.
Quality > quantity.
I used to be a scoundrel.
Mostly unconsciously.
Vandalism, theft, and poor grades.
It was a result of the people I was spending time with.
I’m not blaming them.
But every chapter of my life has been a direct reflection of my environment.
When I became conscious of the influence the people and the environment had on my life… I started making better decisions.
It’s cliché… but it’s true.
We are the average of the people we spend time with.
If you don’t want to be like them.
Maybe you should reconsider working with them.
Stop trying to be the best.
Start trying to be the only.
I’m the BEST podcast in Austin for health & fitness entrepreneurs.
And the WORST podcast in Austin for health & fitness entrepreneurs.
Because I’m the ONLY podcast.
Trying to be the best at something is admirable.
But often foolish.
It’s much easier… and more fun to be the ONLY.
- What makes you unique?
- What’s your differentiator?
- What makes you stand apart?
Do more of that… and less of everything else.
Take home point…
- Get clear on exactly who you want to work with… cut the rest.
- If you don’t want to be like them... don’t work with them.
- Don’t be the best… be the only.
My interview with Chris Bates inspired this email.
Next week, you’ll learn how this personal trainer went from rock bottom to fitness influencer.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
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