You’re creating content wrong (and so was I).
Want to learn how to never make that mistake again?
This morning was my 1,229th day journaling in a row.
Last week, I posted about what I learned.
It turned out to be one of my best posts yet.
Because I was speaking from a powerful frame.
I was speaking from MY experience.
The strongest frame we can speak from is our own experiences.
I had black decaf coffee this morning… 100% fact.
Since I had black decaf coffee this morning.
I can now speak on that matter from a strong frame.
It might not be of any value to you to learn about it.
But there is no doubt in my mind or in your mind that it happened.
So here’s my point.
Speak from your experiences to create a strong frame.
- Were you able to burn 20 pounds of fat?
- Gain 10 pounds of muscle?
- Run a sub 3-hour marathon?
- Get rid of your lower back pain?
- Rescue a dog from a shelter?
When you speak from your own experiences, people listen.
It answers a very important question.
”Why the hell should I listen to you?”
I used to talk about all the things.
Health, minimalism, podcasting, marketing, fasting, etc.
This isn’t an issue for what’s going on in your head.
But it’s a huge issue for what’s going on in other people’s head.
Do people ever say this to you?
”I see your content, but what exactly do you do?”
I still get that question… but it’s getting better.
It was a sign that I was swerving out of my lane.
It’s ok to have a lot of interests.
But when you talk about all of them, it confuses people.
What do you want to be known for?
Stay in that lane… and for everything else.
Have the Christmas balls to refer to someone else that knows more than you.
It’s easy to “learn” something and then speak about it.
It’s hard to do something and then speak about it.
But it’s the doers that have a platform to speak from.
Not just the learners.
How to become a doer?
Run more experiments.
Want to help people train for an ultramarathon?
Go run an ultramarathon.
Want to help people eat a whole foods diet?
Eat a 100% whole foods diet.
Want to help people get swole?
Talkers are lame.
Don’t be lame.
Be a doer.
Take home point…
- Speak from your experiences.
- Stay in your lane of knowledge.
- Run experiments.
My interview with a nutrition coach inspired this newsletter.
Next week, you’ll learn how a physical therapist broke free from the corporate grind and became an online business coach.
Until next time,
Host of The Health Hustle Podcast
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