“Marketing Tips for Healthcare, Fitness and Wellness Brands”
Estimated read time: 3 minute & 3 seconds.
Stop overthinking your marketing strategy.
There are only 3 steps you need to take to absolutely murder your marketing game and generate endless leads.
LFG
👇
You’re not for everyone.
And that’s the point.
I lead a community of health entrepreneurs in Austin, Texas, and this is what our “About” page says:
Is This Your Tribe?
Physical therapists, startup founders, chiropractors, influencers, doctors, trainers, gym owners, and coaches—if you eat, sleep, and breathe making the world healthier, you belong here.
Who it's NOT for?
This ain't a pitch fest (or a bitch fest). We're all about building relationships, not just adding to your business card collection. Come ready to give, share your expertise, and be a positive force in the community.
Can you see how I’ve drawn a line in the sand? I’ve clearly defined who it’s for and who it’s NOT for. Everyone else can pound sand.
This is the most important step to any good marketing strategy. Defining exactly WHO you are trying to serve. It’s the only way to cut through the noise.
Here are 3 questions to get you started:
Stop trying to be everything to everyone.
Draw your line in the sand.
Never commit to a marketing plan until you know it’s the right fit.
How do you know if it’s the right fit?
It’s… working.
When I launched my health entrepreneurs community 3 years ago, I was convinced that a walk-and-talk was the way to go.
I was wrong.
People showed up, but never consistently. There were weeks when nobody showed up—not a single soul. It was depressing as hell.
Then, I switched up the format. I started hosting the group at local coffee shops and bakeries. That’s when things really started to pick up. It was much easier for people to come and go, and refreshments were easily accessible.
Since then, I’ve started hosting at more private event spaces. That way, I can control the environment and ensure everyone gets as much value out of the community as possible.
What’s the lesson in all of this?
Nothing survives first contact. Whatever you think will work for your marketing (or business) is very unlikely to work.
But the only way to figure that out is to experiment.
You have an idea, try it, and if it works, awesome. If it doesn't, try something else. Eventually, you'll land on what works.
But you never know until you try.
Experiment before you implement.
Marketing should be 90% repetition and 10% creative.
But most people do it backward.
Most people spend all their time on creativity and only a tiny fraction of their time repeating what works.
When I launched my health entrepreneurs community 3 years ago, I tried everything to promote it.
After about a year (way too long) of trying to promote it myself, I was at a cidery with a couple of friends, and one of my buddies recommended starting a Meetup group.
Initially, I was super reluctant because I wanted to avoid paying the fees associated with a Meetup group. But he offered to fund my first month's payment to see if it worked.
It worked… better than I could have ever imagined.
The Meetup community now has 1,400+ subscribers and 100+ 5-star reviews because I keep doing what works (not trying to reinvent the wheel).
The lesson?
Once you find what’s working.
Do more of that and kill the rest.
Take home point…
- Define your ideal client.
- Experiment to find what marketing strategy works.
- Double down on what’s working and cut the rest.
✌️