029 - Evergreen content, building trust, and reframing failure

Here are my 3 biggest takeaways from my previous episode with Ashley Oswald

In This Episode:

00:44 - Create evergreen content

- What is evergreen content?

4 Content Types

- Written

- Video

- Audio

- Images

Top 3 to consider

- Blogging

- YouTube videos

- Podcasting

03:50 - Building trust

3 biggest trust factors

- Know

- Like

- Trust

3 ways to build trust

- Social proof

- Nice website

- Consistently

05:56 - Reframing failure

5 ways to reframe failure

- breeds creativity

- feedback

- motivating

- resilience

- not final

- Sometimes you win... sometimes you learn...