072 - How to build a fitness brand with Devin Lofland of NVR Rest
tThe difference between building a product and building a brand.
tThe difference between building a product and building a brand.
Devin Lofland of NVR Rest teaches us the difference between building a product and building a brand.
In This Episode:
03:00 - Growing up as an outlier
05:30 - Intellectual pursuits
08:00 - Lessons from his first business
11:00 - Building a brand with passion
18:00 - Brand versus products
22:20 - The future of NVR rest
23:20 - The 4x48 challenge
25:30 - His best marketing advice
29:00 - What a brand is and is not
30:50 - The overlap of health & fitness
34:20 - Using fitness to manage emotions
40:00 - Having audacious goals
44:40 - Growing up as a military child
49:50 - Rapid fire questions
57:50 - Solve a problem
Corey is my name, but health & technology is my game.
Helping health & fitness professionals grow their business by marketing their brand.