074 - Building a personal brand around fitness with Matt Choi

How to build a personal fitness brand.

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Episode Description

Matt Choi on the importance of content and how to build a personal brand.

In This Episode:

03:30 - Early entrepreneurship

07:00 - Figure out how you want to serve

11:20 - Hustle with patients

12:45 - The pivot to entrepreneurship

15:45 - The hardest thing he's ever done

17:10 - Self-integrity

19:30 - You're a media company first

24:00 - The best way to create content

27:30 - Compound interest

30:00 - Enjoying the journey

34:40 - Treat people with kindness

38:30 - Rapid fire question round

45:30 - Growth mindset





Corey sitting at his laptop with a gray shirt

Corey Hiben

Entrepreneur & Podcaster

Corey is my name, but health & technology is my game.

Helping health & fitness professionals grow their business by marketing their brand.