Business

108 - Storytelling and community building with Ross McLauchlan of The Austin Winery

Telling stories and building community with wine.

spotify logoapple podcast logoGoogle podcast logoCastbox Iconanchor logo

Episode Description

Ross McLauchlan⁠ teaches us how to use wine for storytelling.

In This Episode:

04:00 - Early exposure to food and wine

07:00 - Meeting people where they are at

10:00 - Building with purpose

12:00 - Drinkable art

14:00 - Storytelling with wine

18:00 - The best marketing pitch

21:00 - The most expensive bottle of wine

25:00 - Have a premium product

26:30 - Spheres of intimacy

28:30 - Early obstacles of making wine

32:30 - Finding good partnerships

34:30 - Non-sugar wine

37:00 - Brotherly inspirations

41:00 - Introvert versus extrovert

44:00 - Wine and wine education

46:30 - Rapid fire questions

56:30 - Pivot and keep moving forward

The Austin Winery

Instagram

Corey sitting at his laptop with a gray shirt

Corey Hiben

Entrepreneur & Podcaster

Corey is my name, but health & technology is my game.

Helping health & fitness professionals grow their business by marketing their brand.