108 - Storytelling and community building with Ross McLauchlan of The Austin Winery
Telling stories and building community with wine.
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Episode Description
Ross McLauchlan teaches us how to use wine for storytelling.
In This Episode:
04:00 - Early exposure to food and wine
07:00 - Meeting people where they are at
10:00 - Building with purpose
12:00 - Drinkable art
14:00 - Storytelling with wine
18:00 - The best marketing pitch
21:00 - The most expensive bottle of wine
25:00 - Have a premium product
26:30 - Spheres of intimacy
28:30 - Early obstacles of making wine
32:30 - Finding good partnerships
34:30 - Non-sugar wine
37:00 - Brotherly inspirations
41:00 - Introvert versus extrovert
44:00 - Wine and wine education
46:30 - Rapid fire questions
56:30 - Pivot and keep moving forward
I'm Corey Hiben, your podcast host
I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.
As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.
Now I spend my days helping health brands with their marketing challenges.
I definitely don't have all of the answers but I'm willing to bet that one of my guests do.
Enjoy the show.
