Business

120 - Building a brand with a message with Jason Lucero of Uphill Battle

Building a brand with a personal message.

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Episode Description

Jason Lucero⁠ of ⁠Uphill Battle⁠ teaches us how he built a brand with a message.

In This Episode:

02:30 - Mistakes of a content creator

04:30 - Growing up in a broken home

09:30 - Having difficult conversations

13:30 - Perspective

16:30 - Not being able to walk

19:30 - The 1%

21:30 - Growing up in El Paso

23:30 - The birth of Uphill Battle

27:30 - Grit

30:00 - Marketing

32:00 - Start with the message

35:30 - Dealing with overwhelm

38:30 - Supporting yourself

44:00 - Consistency

47:00 - Rapid fire questions

54:30 - You'll always care the most

Uphill Battle - Website

Jason's Instagram

Corey sitting at his laptop with a gray shirt

Corey Hiben

Entrepreneur & Podcaster

Corey is my name, but health & technology is my game.

Helping health & fitness professionals grow their business by marketing their brand.