133 - Pivoting your fitness brand with Nikki Zahka

⁠Nikki Zahka⁠ shares why she needed to pivot her brand.

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In This Episode:

03:00 - Learning how to lift

06:00 - Goal setting

07:30 - The dark side of external approval

10:00 - Male and female hormones

13:00 - The ab girl

16:30 - Identity change

19:30 - How to find a coach

22:40 - Gamifying workouts

25:00 - Understanding your metabolism

27:30 - Being authentic

32:00 - Being over socialized

33:30 - Sales masterclass

39:30 - Never attach your body to your identity

41:30 - Values & goals

43:00 - Rapid fire questions

50:30 - Trust the process

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