133 - Pivoting your fitness brand with Nikki Zahka
Pivoting your fitness brand.
Listen to the show on your favorite platform!
Episode Description
Nikki Zahka shares why she needed to pivot her brand.
In This Episode:
03:00 - Learning how to lift
06:00 - Goal setting
07:30 - The dark side of external approval
10:00 - Male and female hormones
13:00 - The ab girl
16:30 - Identity change
19:30 - How to find a coach
22:40 - Gamifying workouts
25:00 - Understanding your metabolism
27:30 - Being authentic
32:00 - Being over socialized
33:30 - Sales masterclass
39:30 - Never attach your body to your identity
41:30 - Values & goals
43:00 - Rapid fire questions
50:30 - Trust the process
I'm Corey Hiben, your podcast host
I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.
As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.
Now I spend my days helping health brands with their marketing challenges.
I definitely don't have all of the answers but I'm willing to bet that one of my guests do.
Enjoy the show.
