192 - The Biggest Lessons I’ve Learned About Marketing for Healthcare Brands
I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.
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Episode Description
In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.
Timestamps:
00:00 Advice to My Younger Self: From Chaos to Consistency
00:47 Welcome to the Health Business Builders Show
01:00 Marketing, Branding, and Business Growth Insights
01:27 Introduction to Corey Hyben and Andro Brand
02:40 The Importance of Consistent Marketing
06:15 Personal Journey: From OT to Marketing Expert
10:37 Helping Clients with Branding and Marketing
16:42 The Value of a Google Business Profile
21:09 Leveraging Local Partnerships for Business Growth
22:45 Defining Your Ideal Client Avatar
23:05 The Niche Hourglass Concept
25:59 The Importance of Time Horizons in Business
27:24 The Role of Coaching in Accelerating Success
28:58 AI in Website Design and Marketing
34:31 What to Expect from a Website Designer
38:02 Conclusion and Final Thoughts
I'm Corey Hiben, your podcast host
I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.
As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.
Now I spend my days helping health brands with their marketing challenges.
I definitely don't have all of the answers but I'm willing to bet that one of my guests do.
Enjoy the show.
