How can someone work with you… if they don’t know you exist?
Marketing is the art and science of becoming known.
The best way to become known is to be known for something.
Start by deciding how you want to serve people.
Education? Entertainment? Inspiration?
If your goal of marketing is to serve people.
You’ll never fear putting yourself out there.
When you know your intentions are pure.
It becomes very easy to market to your people.
Every time you create a piece of marketing material.
Ask yourself this question.
”Who does this serve, and how does it help them?”
Most people understand the basics of fitness.
Eat clean and move regularly.
Marketing also has basics.
Add value and show up consistently.
The more value you add.
The deeper you’ll resonate with people.
The more consistently you show up.
The more people you’ll reach.
Just like fitness… it’s a game of compound interest.
When someone hears your name, what do they think?
Don’t skip over how important that question is.
Love it or hate it… you’re already known for something.
Is it what you want to be known for?
It’s what makes you stand apart.
It’s how people remember you.
So… what’s your thing?
Running? Keto? Pull-ups? Gut health?
When you market yourself around a specific topic.
You become known for that topic.
Becoming known builds trust.
Trust builds relationships.
Relationships lead to lifelong customers.
What do you want to be known for?
Take home point…
- Decide how you want to serve.
- Master marketing basics.
- Become known for something.
This newsletter was inspired by my interview with Matt Choi.
Next week, you’ll learn how to crack your way to success.
Until next time,
Host of The Health Hustle Podcast
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