Now that you know who your dream customer is.
Let me show you how to get in front of them.
Harvey Mackay wrote a great book called “Dig your well before you're thirsty.”
The punchline… Build your network before you ever think you’ll need it.
Assuming you know who your dream customers are… subscribe to everything.
Don’t pitch, don’t sell, don’t ask.
Look for things that resonate and then comment.
If they are your dream customers, you shouldn’t have any issues building a relationship.
Trading your time for attention is one of the best ways to earn new customers.
Your dream customers are consuming content.
You can earn your dream customers’ attention by collaborating with those content creators.
It’s called earned attention because it takes work.
Paying for advertisements is one of the fastest ways to earn new customers.
Most of your dream customers’ content creators won’t promote you.
Paying for ads lets you get in front of your dream customers without them.
It’s not as powerful as an earned promotion, but sometimes it’s all we have.
Paying for ads scales fast but fizzle fast, use them wisely.
Next week you’ll learn how to build traffic that you own.
Until next time,
Host of The Health Hustle Podcast
Pump up your inbox with my 3-Tip Tuesday's marketing tips.