171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge

How to build a cold plunge business.

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Episode Description

⁠Steven Haynes⁠ of ⁠Fjord Cold Plunge⁠ teaches us how he went from management consulting to starting a cold plunge business.

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In This Episode:

02:00 - Freeze'n for a reason

04:00 - Family entrepreneurship

09:00 - An early interest in working

13:30 - Management consulting

16:00 - The Texas A&M cult

19:00 - Game thinking

23:00 - The voice of the customer

27:30 - Focus on our sweet spot

32:00 - The leader's job is to cast the vision

34:00 - Hire A+ players

37:00 - The downside of asking questions

40:00 - Starting a cold plunge business

45:00 - Growing pains of a new business

49:00 - Connecting with your customers

55:00 - Building community

58:00 - Pull tabs

01:00:00 - The future of cold plunges

01:01:00 - A trash talking 9-year old

01:04:00 - Rapid fire questions

01:11:00 - Experiment

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.