063 - Filling your healthcare practice with Dana Raykovich of Milk & Honey Marketing

How to fill your healthcare practice with smarter marketing.

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Episode Description

Dana Raykovich of Milk & Honey Marketing with the masterclass on healthcare marketing.

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In This Episode:

04:00 - Everything has a design

06:40 - Healthcare Marketing

09:30 - How to compete as a private practice

13:30 - Dana's personal experience with healthcare

18:25 - Get clear on who you are speaking to

24:30 - Brand guidelines

27:30 - How to stand out from your competition

30:00 - Being relatable

33:00 - What NOT to do on your website

40:45 - Trust makers and breakers

45:00 - HIPAA compliance

50:25 - What you SHOULD do on your website

53:00 - The TikTok doomsday

56:50 - ADA compliance

58:00 - Reducing the friction to connect

1:03:50 - Everything is figuroutable

1:09:20 - Rapid fire questions?

1:19:20 - Get clear on what you want

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I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.