108 - Storytelling and community building with Ross McLauchlan of The Austin Winery

Telling stories and building community with wine.

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Episode Description

Ross McLauchlan⁠ teaches us how to use wine for storytelling.

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In This Episode:

04:00 - Early exposure to food and wine

07:00 - Meeting people where they are at

10:00 - Building with purpose

12:00 - Drinkable art

14:00 - Storytelling with wine

18:00 - The best marketing pitch

21:00 - The most expensive bottle of wine

25:00 - Have a premium product

26:30 - Spheres of intimacy

28:30 - Early obstacles of making wine

32:30 - Finding good partnerships

34:30 - Non-sugar wine

37:00 - Brotherly inspirations

41:00 - Introvert versus extrovert

44:00 - Wine and wine education

46:30 - Rapid fire questions

56:30 - Pivot and keep moving forward

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The Austin Winery

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I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.