108 - Storytelling and community building with Ross McLauchlan of The Austin Winery

Ross McLauchlan⁠ teaches us how to use wine for storytelling.

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In This Episode:

04:00 - Early exposure to food and wine

07:00 - Meeting people where they are at

10:00 - Building with purpose

12:00 - Drinkable art

14:00 - Storytelling with wine

18:00 - The best marketing pitch

21:00 - The most expensive bottle of wine

25:00 - Have a premium product

26:30 - Spheres of intimacy

28:30 - Early obstacles of making wine

32:30 - Finding good partnerships

34:30 - Non-sugar wine

37:00 - Brotherly inspirations

41:00 - Introvert versus extrovert

44:00 - Wine and wine education

46:30 - Rapid fire questions

56:30 - Pivot and keep moving forward

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The Austin Winery

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