
171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge
How to build a cold plunge business.
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Episode Description
Steven Haynes of Fjord Cold Plunge teaches us how he went from management consulting to starting a cold plunge business.
In This Episode:
02:00 - Freeze'n for a reason
04:00 - Family entrepreneurship
09:00 - An early interest in working
13:30 - Management consulting
16:00 - The Texas A&M cult
19:00 - Game thinking
23:00 - The voice of the customer
27:30 - Focus on our sweet spot
32:00 - The leader's job is to cast the vision
34:00 - Hire A+ players
37:00 - The downside of asking questions
40:00 - Starting a cold plunge business
45:00 - Growing pains of a new business
49:00 - Connecting with your customers
55:00 - Building community
58:00 - Pull tabs
01:00:00 - The future of cold plunges
01:01:00 - A trash talking 9-year old
01:04:00 - Rapid fire questions
01:11:00 - Experiment


I'm Corey Hiben, your podcast host
I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.
As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.
Now I spend my days helping health brands with their marketing challenges.
I definitely don't have all of the answers but I'm willing to bet that one of my guests do.
Enjoy the show.