177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein

Building a protein drink empire with ⁠Billy Bosch⁠ of ⁠ICONIC Protein⁠.

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In This Episode:

02:00 - Revenue is vanity and profit is sanity

05:00 - The challenge of dealing with investors

07:00 - Working with private equity

09:00 - The power of a pedigree

12:00 - The technology of a protein drink

14:30 - Working sales for Shell

16:30 - Slumlording

20:00 - Running a nightclub and events

25:00 - The birth of a protein drink company

27:00 - Learning sales

29:00 - The power of "cool"

31:00 - Coming up with a business name

34:00 - Marking > sales

36:00 - Sales versus branding

37:30 - "What can you do for me?"

38:00 - Playing the "deal" game

43:00 - Finding product market fit

45:00 - Talking longevity

49:00 - Building a personal brand

53:00 - Living forever

56:00 - Top longevity ingredients

59:00 - Longevity hacks

01:02:00 - Rapid fire questions

01:12:00 - Trust your intuition

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www.getyouthrx.com

www.billybosch.com

https://lnk.bio/billybosch