192 - The Biggest Lessons I’ve Learned About Marketing for Healthcare Brands

I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.

Listen to the show on your favorite platform!

Episode Description

In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.

‍

Timestamps:

00:00 Advice to My Younger Self: From Chaos to Consistency

00:47 Welcome to the Health Business Builders Show

01:00 Marketing, Branding, and Business Growth Insights

01:27 Introduction to Corey Hyben and Andro Brand

02:40 The Importance of Consistent Marketing

06:15 Personal Journey: From OT to Marketing Expert

10:37 Helping Clients with Branding and Marketing

16:42 The Value of a Google Business Profile

21:09 Leveraging Local Partnerships for Business Growth

22:45 Defining Your Ideal Client Avatar

23:05 The Niche Hourglass Concept

25:59 The Importance of Time Horizons in Business

27:24 The Role of Coaching in Accelerating Success

28:58 AI in Website Design and Marketing

34:31 What to Expect from a Website Designer

38:02 Conclusion and Final Thoughts

‍

⁠⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Free Website Audit Quiz⁠

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.