192 - The Biggest Lessons I’ve Learned About Marketing for Healthcare Brands

I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.

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Episode Description

In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.

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Timestamps:

00:00 Advice to My Younger Self: From Chaos to Consistency

00:47 Welcome to the Health Business Builders Show

01:00 Marketing, Branding, and Business Growth Insights

01:27 Introduction to Corey Hyben and Andro Brand

02:40 The Importance of Consistent Marketing

06:15 Personal Journey: From OT to Marketing Expert

10:37 Helping Clients with Branding and Marketing

16:42 The Value of a Google Business Profile

21:09 Leveraging Local Partnerships for Business Growth

22:45 Defining Your Ideal Client Avatar

23:05 The Niche Hourglass Concept

25:59 The Importance of Time Horizons in Business

27:24 The Role of Coaching in Accelerating Success

28:58 AI in Website Design and Marketing

34:31 What to Expect from a Website Designer

38:02 Conclusion and Final Thoughts

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⁠⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Free Website Audit Quiz⁠

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.

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