072 - How to build a fitness brand with Devin Lofland of NVR Rest

tThe difference between building a product and building a brand.

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Episode Description

Devin Lofland of NVR Rest teaches us the difference between building a product and building a brand.

In This Episode:

03:00 - Growing up as an outlier

05:30 - Intellectual pursuits

08:00 - Lessons from his first business

11:00 - Building a brand with passion

18:00 - Brand versus products

22:20 - The future of NVR rest

23:20 - The 4x48 challenge

25:30 - His best marketing advice

29:00 - What a brand is and is not

30:50 - The overlap of health & fitness

34:20 - Using fitness to manage emotions

40:00 - Having audacious goals

44:40 - Growing up as a military child

49:50 - Rapid fire questions

57:50 - Solve a problem

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I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.