177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein

Building a protein drink empire with Billy Bosch of ICONIC Protein.

Listen to the show on your favorite platform!

Episode Description

Building a protein drink empire with ⁠Billy Bosch⁠ of ⁠ICONIC Protein⁠.

‍

In This Episode:

02:00 - Revenue is vanity and profit is sanity

05:00 - The challenge of dealing with investors

07:00 - Working with private equity

09:00 - The power of a pedigree

12:00 - The technology of a protein drink

14:30 - Working sales for Shell

16:30 - Slumlording

20:00 - Running a nightclub and events

25:00 - The birth of a protein drink company

27:00 - Learning sales

29:00 - The power of "cool"

31:00 - Coming up with a business name

34:00 - Marking > sales

36:00 - Sales versus branding

37:30 - "What can you do for me?"

38:00 - Playing the "deal" game

43:00 - Finding product market fit

45:00 - Talking longevity

49:00 - Building a personal brand

53:00 - Living forever

56:00 - Top longevity ingredients

59:00 - Longevity hacks

01:02:00 - Rapid fire questions

01:12:00 - Trust your intuition

‍

www.getyouthrx.com

www.billybosch.com

https://lnk.bio/billybosch

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests do.

Enjoy the show.

Latest Episodes

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

028 - Trusting your GUT with Ashley Oswald of Oswald Digestive Clinic

Trusting your GUT as a functional medicine practitioner

Listen Now

EP 28

027 - Get great, not busy, belly up culture, and find time for yourself

Get great not busy with Maggie of Motion Physical Therapy

Listen Now

EP 27

026 - Being sticky to who you are with Maggie Henjum of Motion Physical Therapy

Building a physical therapy business that balances fun and hard work.

Listen Now

EP 26

025 - Pay for better friends, dial in your messaging, & write your ticket to freedom

How to write your ticket to freedom.

Listen Now

EP 25

024 - The perfect client pipeline with Yuri Elkaim of HealthPreneurs

Building the perfect client pipeline to scale your business.

Listen Now

EP 24

023 - 3 types of rest, human-centric business, and entrepreneurial wellness

Entrepreneurial wellness is part of your wellbeing

Listen Now

EP 23